Contgratulations Mother Earth Brew Co.!!!!
“Crown really managed to make our HONCHO design pop,” notes Kevin Hopkins, Chief Branding Officer of Mother Earth Brew Co. and current President of the San Diego Brewers Guild. “While many Hefeweizens feature German/Bavarian influences in their packaging, we opted to focus on other aspects with a ‘Like A Boss’ theme. In fact, we placed the emphasis on the attitude of the beer drinker and imagined a 1960s casino pit boss, who might enjoy a well-crafted beer after a long shift. Other aspects of the design are high value poker chips that emphasize the beer’s inherent worth.”