Tag Archives: #nicecans

…Because We Can

Putting beer in cans used to be only for the “pedestrian” brands, but now cans are cooler than ever.

Published:
“Not only are many of the larger, established breweries in San Diego employing cans in their packaging strategies (Ballast Point, Mission, Pizza Port, Mother Earth, Modern Times, Twisted Manzanita, St. Archer, and soon Karl Strauss, for example), many small and newly opened operations are turning to cans as their first and only packaging choice. Recently, Benchmark purchased a quarter of a million cans to begin distribution of their core beers, and brand-new Second Chance beer Co is about to get a canning line up and running for the very first time.”

Crown And Mother Earth Brew Co. Win IMDA 2015 Best Of Category Award, Craft Cans

Contgratulations Mother Earth Brew Co.!!!!

Twitter: http://twitter.com/MotherEarthBrCo

“Crown really managed to make our HONCHO design pop,” notes Kevin Hopkins, Chief Branding Officer of Mother Earth Brew Co. and current President of the San Diego Brewers Guild.  “While many Hefeweizens feature German/Bavarian influences in their packaging, we opted to focus on other aspects with a ‘Like A Boss’ theme.  In fact, we placed the emphasis on the attitude of the beer drinker and imagined a 1960s casino pit boss, who might enjoy a well-crafted beer after a long shift.  Other aspects of the design are high value poker chips that emphasize the beer’s inherent worth.”

[Full Story] – See more at: http://www.crowncork.com/news/awards-press-room/crown-and-mother-earth-brew-co-win-imda-2015-best-category-award-craft-cans#sthash.AH6yBhv6.dpuf